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Selection of a professional advisor is a very important decision and choosing a CPA increases the assurance of quality, professional service. The CPA credential requires secondary education, a comprehensive multi-part examination, significant training and experience and state licensure. CPAs have an ethical commitment to the AICPA's Professional Code of Conduct and yearly continuing education to maintain their licensure. Don't trust your business planning and taxes to part-time firms or the revolving door of tax preparers at the franchises.